Bake it by Giovannellis
Branding and Packaging
Deliverable - Branding & Identity, Packaging, Merchandise, Print and Social Media

Project Overview

Ash came to us in 2019 with big ideas- the startup of her own do-it-yourself baking business. She was excited, but unsure of where to go next. Over the next couple of weeks, we chatted to her about vision, target marketing and how we can create a brand to match.

Fast forward to today, Bake it by Giovannellis is a booming and evolving business specialising in at-home baking kits, mixes, special recipes, tips and classes. We had the privilege of meeting Ash at every stage of innovation. Creating a strong logo, beautiful packaging, a dynamic and explosive colour palette, social media visualisers and so on. And we're excited to continue evolving ideas in the visual space.

What we have delivered over the years:

  • Brand Identity
  • Brand Guidelines
  • Brand Kit
  • Business Cards
  • Packaging
  • Sticker designs
  • Tape designs
  • Postcard designs
  • Social Media Visualisers
  • Merch designs

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"I’ve been working with Julien (Brand Designer at Oddly) for 3 years now. We started working together before I launched Bake it by Giovannellis to work on the logo, colours, design etc.  

I had colours/designs that I liked personally but they wouldn’t work with my brand and the audience. Julien was brilliant in bringing me ideas! I fell in love with the design and logo straight away and if you had asked me what colours I wanted this would never have come to mind. But he really thought about the whole concept- the target audience, consumers and not making it too feminine or masculine. He has completely captured the brand and everything we stand for in the design.

I am constantly sending Julien things that I need designed; from packaging to signage. Each time he puts it together brilliantly! I constantly get compliments on my packaging. It usually happens at least once a week! I am so thrilled to be working with Julien, he is extremely talented and I look forward to working with him into the future on all our business needs."

— Ash from Bake it by Giovannellis